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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1860 |
Essay's paper body
First, brand equity provides a competitive advantage. For example, The Sunkist brand implies quality fruit, and the Disney name defines children’s entertainment. Second advantage is that consumers are often willing to higher price for a product with brand equity. Brand equity, in this instance, is represented by the premium a consumer will pay for one brand over another when the functional benefits provided are identical...
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Brand equity, in this instance, is represented by the premium a consumer will pay for one brand over another when the functional benefits provided are identical. Brand equity also provides a financial advantage for the brand owner. Successful, established brand names have an economic value in the sense that they are intangible assets...
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