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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1112 |
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All leading cosmetic companies invest heavily in promotional campaigns to keep their market share and to stimulate the market.
High-end international brand cosmetic products use women’s magazines as their major advertising means to reach their potential buyers. Premiums and point-of-sale promotional campaigns are also used regularly to stimulate sales...
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Premiums and point-of-sale promotional campaigns are also used regularly to stimulate sales. Counter sales at major department stores are their main sales channel. For low to medium quality cosmetic products, TV is the main venue used for advertising campaigns. Sampling and giveaway are the two leading promotional strategies to introduce new products and to stimulate the sales of existing products...
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