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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
23 / 6271 |
Essay's paper body
He recognized that there was money in bringing this culture to the US.
1986
It must be remembered, however, that the owners of Starbucks were not that enthusiastic about selling coffee beverages, but instead wanted to continue selling coffee beans and teaching people how to home-brew their own coffee...
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And so out of frustration, Howard Schultz decided to open his own coffee chain, one that was based on his idea of serving coffee in cups and actually letting people hang out in the store while sipping on their coffee. In April 1986, Il Giornale opened for business, and expanded to 5 coffeehouses in the next year...
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General points of the essay
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