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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 510 |
Essay's paper body
The Copy Strategy for LYCRA
The purpose of advertising is to convince working women aged between 28-38 that Lycra fibre is stain resistant, because it is a new man made fibre, which makes their dress durable and gives them the freedom from care (ease of use).
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Advertisement starts with a woman (probably 30-32 yrs) formally dressed for her office (all set to go) & collecting some papers from the drawers (moving fast)...
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The Copy Strategy for LYCRA
The purpose of advertising is to convince working women aged between 28-38 that Lycra fibre is stain resistant, because it is a new man made fibre, which makes their dress durable and gives them the freedom from care (ease of use).
Advertisement
Advertisement starts with a woman (probably 30-32 yrs) formally dressed for her office (all set to go) & collecting some papers from the drawers (moving fast)...
Essay fragment
General points of the essay
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