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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2086 |
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These alliances are usually quality- and innovation-driven. These firms treat their suppliers as partners; build good relationships with customers; and works closely with labour organisations.
Garcia-Canal et al. (2002) built a typology of cooperative strategies (see Appendix i) based on two dimensions...
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A horizontal axis measures the importance of exploration versus exploitation to the firm when participating in international alliances. A vertical axis measures the scope of the alliance (the number of countries directly and indirectly involved in the alliance). Based on their research, four cooperative strategies were identified...
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