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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 773 |
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This strategy would also threaten the existence of the organization due to changing consumer preferences.
Another option for Continental Airlines would be to surrender their current strategy and adopt the strategy of discount airlines ? low cost, no frills, and direct flights. This allows Continental to compete directly with airlines such as Southwest...
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This allows Continental to compete directly with airlines such as Southwest. This will allow them to decrease costs and maintain their competitive stance in the market. However, the company will have to incur high costs to revamp their planes and flight paths. The company will also have to re-teach the corporate culture that took so long to take hold initially...
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General points of the essay
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