Buy custom Consumer Perceptions Of Store Brands Versus National Brands

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He argues that there is an evolution from

private labels offering the consumer a lower quality product

alternative for a lower price, to retail brands offering a true

quality brand alternative, reflecting the application of a clear

marketing approach in the retail environment. Effective

marketing of store brands can create a captive clientele and

make the chain less vulnerable to price pressures or aggressive

attacks by the competition (Dick et al...

He argues that there is an evolution from

private labels offering the consumer a lower quality product

alternative for a lower price, to retail brands offering a true

quality brand alternative, reflecting the application of a clear

marketing approach in the retail environment. Effective

marketing of store brands can create a captive clientele and

make the chain less vulnerable to price pressures or aggressive

attacks by the competition (Dick et al...

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