Buy custom Consumer evaluations of sales promotion: the effect on brand choice
Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
14 / 3810 |
Essay's paper body
54-70
Copyright © Emerald Group Publishing Limited ISSN 0309-0566
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Introduction
Prices are used by retail establishments as an advertising appeal to attract consumers. This is shown by the increasing presence of product prices in the media and advertising campaigns...
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This is shown by the increasing presence of product prices in the media and advertising campaigns. This is aimed at providing the consumer with a comparative element to judge the different alternatives he or she has at his or her disposal when making a purchase.
Similarly, it can be seen that establishments invest a large part of their budget in sales promotion...
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