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Business
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Essay's paper body
A consumers buyer behaviour is influenced by four major factors; cultural, social, personal, and psychological
factors. These factors cause consumers to develop product and brand preferences. Although many of these
factors cannot be directly controlled by marketers, understanding of their impact is essential as marketing mix
strategies can be developed to appeal to the preferences of the target market...
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A consumers buyer behaviour is influenced by four major factors; cultural, social, personal, and psychological
factors. These factors cause consumers to develop product and brand preferences. Although many of these
factors cannot be directly controlled by marketers, understanding of their impact is essential as marketing mix
strategies can be developed to appeal to the preferences of the target market...
Essay fragment
General points of the essay
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