Buy custom consumer behaviour: the needs and motivation of degital camera
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
8 / 1975 |
Essay's paper body
The particular form of consumption used to satisfy a need is termed a want. (Solomon, 1999. p106)
Needs and motivation can not be considered separate. Motivation is activation, an incentive or reason to start or to maintain behavior, motivation determines the strength and direction of behavior. (Antonides and Raaij, 1998...
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(Antonides and Raaij, 1998. p164) But for businessman, it is about realizing why your consumer do what they do and what they are willing to reach the goal. And then marketers have to satisfy what consumer need put all irons in the fire. Motivation links needs and behaviors (goal). Motivates occur when there is a need, then motivates direct behavior through specific types of activities and reach the goals at last...
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