Buy custom Consumer Behaviour Short Report - Selective Attention & How It Affects Consumers

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As we will see in the below example some colours may align with brands that customers aspire to be aligned with, while others are relevant to consumers who may belong to a wider social group or ‘tribe’.

Four key mobile brands will be assessed for their brand’s primary colour and potential brand personality, which in turn will segment consumers who may be more likely to either select or reject the stimuli of these brands...

SingTel Optus offer the use of animals and the “Optus Zoo” to create a fun family-based approach. Hutchison 3 offer consumers with stimuli that is very relaxed and price conscious; while Vodafone very much create a ‘tribal’ feeling of excitement and youth.

The examples below show first the company’s primary logo followed by an example of their Internet homepage[iv]

Telstra SingTel Optus Hutchison 3 Vodafone

Consumers who align closely to the above personality traits may ignore stimuli automatically that do not address their interests; rather they will be drawn to stimuli that they identify with more closely...

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