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Business
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| Number of pages / Number of words: |
2 / 361 |
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A widely used model in explaining what attitude is and how it is related to behaviour is Fishbein and Ajzen’s (1975) theory of reasoned action. This theory implies that behaviour is determined by behavioural intentions, which is a result of an individual's attitude towards the behaviour and subjective norms surrounding the performance of the behaviour...
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A widely used model in explaining what attitude is and how it is related to behaviour is Fishbein and Ajzen’s (1975) theory of reasoned action. This theory implies that behaviour is determined by behavioural intentions, which is a result of an individual's attitude towards the behaviour and subjective norms surrounding the performance of the behaviour...
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