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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 508 |
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Consumer research was instrumental in testing the effectiveness of various alternatives, resulting in a more positive solution to the problem.
In summary, consumer behaviour actually involves understanding the set of decisions (what, whether, why, when, how, where, how much, how often) and decisions made about acquisition, use, or disposition, of products services, ideas, or time…made by one or more decision making entities over time...
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And the importance of consumer behavior study to policy makers as this affect marketers. Reference from a book “Consumer behavior†by HOYER MACINNIS.
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