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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3300 |
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(2) Some motives are more basic or critical than others. (3) The more basic motives must be satisfied to a minimum level before other motives are activated. (4) As the basic motives become satisfied, more advanced motives come into play. (Hawkins et al. p367). E.g. Yahama must first convince consumers that its motorcycles are safe before it can appeal to their ego needs
Marketers need to know what problems consumers are facing, how to develop the marketing mix to solve consumer problems and how to cause consumers to recognize those problems...
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p367). E.g. Yahama must first convince consumers that its motorcycles are safe before it can appeal to their ego needs
Marketers need to know what problems consumers are facing, how to develop the marketing mix to solve consumer problems and how to cause consumers to recognize those problems. This could be done through advertisements, in-store stimuli and sales representatives...
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