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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3477 |
Essay's paper body
Men and women shop differently and the changing roles of men an women in society.
Age and Family Life Cycle Stage
The age of consumers generally indicates what products they are interested in.
Consumers are often defined in terms of their family life cycle:
Young singles
Young married with children
Middle-aged married without children
Life long singles
Childless couples
Personality
A way of organizing and grouping the consistencies of an individual’s reactions to situations...
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Attention-William James 1890 stated that this is the taking possession by the mind in clear and vivid form of one out of what seems several simultaneous possible objects or trains of taught. At this stage the consumer is taking in information, here she may conduct an active search where she is searching for the information by reading the information behind the product or it may be a passive response, where subconsciously your mind is taking in the info from the advertisement and stores it until you need to make a decision then it goes into the attention stage...
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General points of the essay
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