Buy custom Consumer Behavior Audit of PartyLite
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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2832 |
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In this case, the motive for purchasing could be to please the hostess of the party. It could have to do with the motive to be seen favorably by the hostess and other people at the party. Another motive would be to purchase products that make your home look and smell nicer, and this requires a need to have a nice home...
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People who believe they need to have expensive, brand name items to make their home look nice would be well suited for PartyLite. The product is also suited for people who tend to purchase more under the influence of friends (in the party atmosphere). The self-concept would have to be that they need to please others by purchasing items at their party, or by displaying the items in their home...
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the donner party: party of 50
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