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Business
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Number of pages / Number of words: |
12 / 3192 |
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For instance, in 1960, the energy balance was almost the optimum, while in 2001 there was a surplus of 70% in the level of proteins and 50% in the fat.
METHODS AND ANALYSIS
Consumer habits change, so enterprises and institutions dealing with the food businesses need to adapt . Another question is why and how the consumer preferences change, and in which way can be modified them by advertising and promotion activities...
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Another question is why and how the consumer preferences change, and in which way can be modified them by advertising and promotion activities. According to Senauer (1991) a major impact on the economic analysis of consumer behavior came from the models proposed by G. Becker about the "new household economics" and K...
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