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Topic: |
Business
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Number of pages / Number of words: |
3 / 579 |
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Not only has Anheuser-Busch made Harbin's brands available throughout most of mainland China, the company has launched Harbin as an imported brand in the U.S. starting in 2006.
Anheuser-Busch also owns 27% of the Tsingtao Brewery, part of a key strategic alliance. The Tsingtao Brewery is China's largest domestic brewery and beer exporter...
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The company's powerful beer marketing platform in China offers innovative advertising, top sports sponsorships and popular music promotions. For example, Budweiser is the official sponsor for both the 2008 Olympic Games in Beijing and China's Olympic Team.
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This article presents independent calculations and insights based on data drawn from source material on anheuser-busch...
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