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Topic: Business
Number of pages / Number of words: 3 / 579
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Not only has Anheuser-Busch made Harbin's brands available throughout most of mainland China, the company has launched Harbin as an imported brand in the U.S. starting in 2006.

Anheuser-Busch also owns 27% of the Tsingtao Brewery, part of a key strategic alliance. The Tsingtao Brewery is China's largest domestic brewery and beer exporter...


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The company's powerful beer marketing platform in China offers innovative advertising, top sports sponsorships and popular music promotions. For example, Budweiser is the official sponsor for both the 2008 Olympic Games in Beijing and China's Olympic Team.

Sources For This Article

This article presents independent calculations and insights based on data drawn from source material on anheuser-busch...


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Anheuser Busch Strategy Anheuser Busch Anheuser Busch/SABMiller - Drivers of Competitive Behavior Anheuser-Busch Acquisition of the Harbing Brewery Group Ltd. Anheuser-Busch Case Analysis Anheuser-Busch Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility Disclosure Analysis - Anheuser Busch Made In China NOT Made in China Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Organizational culture of ANHEUSER-BUSCH Strategic Management of Anheuser-Busch Anheuser Busc Company Analysis Report on Comparative Study of Mainland Students’ Sleeping Patterns in Mainland China and Hong Kong

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