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| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3392 |
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Zimmermann must rationalize the decrease in markup to senior management at Computron. In the past, concessions on profit margins had been made in the U.S. to secure important orders. Mr. Zimmermann must appeal to senior management from the angle that securing the Konig bid will ensure their continued successes in Europe and that they will be able to recoup profit margins in subsequent business opportunities (refer to Appendix B)...
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Mr. Zimmermann must remind Konig of their existing positive relationship and the intrinsic value that can be maintained by continuing to partner with Computron. The Computron product comes at a premium price, however the benefits outweigh the short-term gains of acquiring a less expensive bid.
COMPETITOR ANALYSIS
(Refer to Appendices C, D, & E)
Ruhr Maschinenfabrik, AG (Ruhr): Up to this point, Ruhr has posed the biggest threat to Computron’s control of the German market...
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