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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 700 |
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Second, Kodak failed to recognize that consumers may find digital picture taking expensive and require behavior that is not normally associated with traditional picture taking. Third, Kodak failed to recognize that most people were not ready to part with their traditional easy to use cameras. Fourth, Kodak failed to identify that its market was limited to mainly computer owners and computer literate people...
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Fourth, Kodak failed to identify that its market was limited to mainly computer owners and computer literate people.
Finally, Kodak effectively put the ?§wagon ahead of the horse?? by not establishing its digitization market first. As previously mentioned, this is the ability to convert traditional film to digital format through the standard photographic processing method...
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