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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 12 / 3323 | 
                
    
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The organization must then exceed the customerâs expectation in order to retain them and develop a stronger relationship with them. This is ideal marketing model to follow for companies who are in a service related business especially when the service is IT related (E.g. ACD Systems & EOH). The group of customers is small and the success of the whole organization is built on the relationship you have with you clients...
        
        
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ACD Systems & EOH). The group of customers is small and the success of the whole organization is built on the relationship you have with you clients.
Relationship marketing uses the event-driven tactics of customer retention marketing, but treats marketing as a long process of events over time rather than single events which are not connected with each other...
        
        
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