Buy custom competition in the bottled water industry
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 994 |
Essay's paper body
Specific undertakings begun in 1998 included the establishment of Avon's Global Development Center, which eliminated duplicative local product development efforts with a coordinated global approach to develop brands that would have worldwide appeal. The successes included a launch of a fragrance in 54 countries that exceeded the initial sales of Avon's previous sales launch leader by 31 percent and two new lines that were targeted toward younger consumers and Techniques, a hair care line...
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Avon's old image (innovativeness, commodity-like, not glamorous) could attacked with new global products and advertising campaign. Avon improved also its web site under Perrin to the benefit for consumer and sales representatives. They also began experimenting with new trade channels, for example Beauty Centers...
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