Buy custom Competition in Bottled Water Industry
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1929 |
Essay's paper body
According to von Wiesenberger, profit margins can range from 15 percent to 100 percent, depending on the type of bottled water. Something that has to be shipped from Fiji has a lower profit margin than a product that is just purified tap water.
With the entrance of national brands, the highly fragmented and regional bottled water industry became mainstream, as did the perception that bottled water was significantly better than water from the kitchen sink...
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The relatively recent emphasis on health is what really has transformed the bottled water from a niche market to a mainstream product, especially in the individual bottle market, Hemphill said.
"Health and wellness has been a big driver for the bottled water business," he said. "People perceive it as a more healthy choice...
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