Buy custom Comparison of Online and Offline Retail Environment of Car Industry
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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2267 |
Essay's paper body
(Pitta, Franzak & Fowler 2006) Early in a relationship, elements such as company or brand name assume increasing importance. They serve as surrogate indicators of probable performance. Thus, international brands such as Toyota have brand equity that bolsters consumers’ perception of trust (Ward and Lee 2000) and heighten the consumers’ sense of fulfilment...
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Rather than solely online companies, who may only offer ghost storefronts with no inventory and little reputation to defend. (Pitta, Franzak & Fowler 2006)
Value creation has been described as the difference between the amount that the consumer is willing to pay for a product and the costs of providing the product...
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