Buy custom Comparing & Contrasting American & Japanese Marketing

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Because the Japanese culture places such high priority on the product that they purchase, Japanese marketing includes high standards for “product quality, durability, and reliability,” yet Japanese consumers also force marketers to provide them with “fashions and styles that match their individual lifestyles and ages,” (Howard, 1999)...

This has become a key feature of Japanese marketing, high-quality partnered with individualization. The Japanese culture strives for perfection, therefore marketers in Japan must also aim for the same. This has led to Japanese advantages in the international marketing directed towards other countries...

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