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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1410 |
Essay's paper body
Use the chart to evaluate your company's strengths and weakness compared to the other companies in the industry.
Competitive Strength Measure
United
SouthWest
JetBlu
Virgin
Atlantic
American
Airlines
Relative market share
Cost's relative to Competitors cost's
Ability to match or beat rivals on key product attributes
Ability to benefit from strategic fits with sister businesses
Bargaining leverage with suppliers/ buyers; caliber of alliances
Brand image and reputation
Competitively valuable capabilities
Profitability relative to competitors
Sum of assigned weights
Overall industry attractiveness scores 10/1...
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United is one of the strongest companies when in the industry when it comes to international flights, but not as strong when it comes to low-fare travel. When it comes to international travel United is probably number 1 or number 2 in the industry; in the low-fare market they are probably fourth or fifth...
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