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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 589 |
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Their advertising campaigns have been successful in creating awareness, adoption, and popularization of beers such as Bud Light (Anheuser-Busch, 2008). International strategies have always included a wholesaler consolidation or growth by international partnerships and acquisitions. In other words, the company tends to sell approximately 70% of its products to wholesalers, for the purpose of distributing to the retailers...
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This allows local wholesaler’s to increase their leverage by granting lower prices from the Anheuser-Busch breweries, thus yielding better local market penetration.
Their selection of countries however, depends on various factors. Their equity investments in leading brewers are focused on countries with a big beer industry volume and profit growth potential...
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