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Business
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| Number of pages / Number of words: |
13 / 3497 |
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The aim of the collaboration strategy points to the same direction of marketing strategy which is to identify, anticipate and satisfy customer requirements profitability, and then to maximise organisation’s benefits as a business tool. Hence, having a collaboration strategy is essential (Kou & Wang, 2002; Bennett & Blythe, 2002; Bradley, 2005)...
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The aim of the collaboration strategy points to the same direction of marketing strategy which is to identify, anticipate and satisfy customer requirements profitability, and then to maximise organisation’s benefits as a business tool. Hence, having a collaboration strategy is essential (Kou & Wang, 2002; Bennett & Blythe, 2002; Bradley, 2005)...
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