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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 740 |
Essay's paper body
When it was founded in
1948 by Mark Morris it grew very slowly in it's specialty foods and attempted to
enter into other areas of pet care such as flea baths and aquarium supplies. It
was taken over a number of times but it seemed to be more of a loss rather than
gain. In 1976 Colgate-Palmolive acquired it, attracted by it's Science Diet
brand...
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In 1976 Colgate-Palmolive acquired it, attracted by it's Science Diet
brand. Colgate revolutionized Hills Pet Nutrition by marketing not through
supermarkets but through veterinarians and through pet food stores as the
Prescription Diet product line. Since Hills Pet Nutrition was acquired they
have had an increase in annual sales from $40 million to $832 million and now
make up 11% of Colgate sales...
Essay fragment
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