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| Topic: |
Business
|
| Number of pages / Number of words: |
16 / 4279 |
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The company first began by centering their production around soaps,
perfumes, and candles. They began introducing oral health care products to
the market in 1873, by producing “its first toothpaste, an aromatic dental
cream sold in jars†(Colgate-Palmolive, 1 of 3). By 1991, Colgate-Palmolive
had become the leader in not only household products but also in oral health...
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By 1991, Colgate-Palmolive
had become the leader in not only household products but also in oral health.
2. Size, growth, profitability
By the early 1990’s there were many different companies that focused on
oral care products, with the leader being Colgate-Palmolive. By 1991,
Colgate-Palmolive held the number one position in the world for the sale of
oral care products, accounting for 19% of the worlds toothbrush market...
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