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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1036 |
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Currently, only a small portion (about 15%-20%) of region has been tapped. Although, expansion in rural areas requires huge investments, it is a market that cannot be overlooked and has huge potential. To put things in perspective, the per capita consumption of toothpaste in India is only 82 gms, as compared to 262 gms for Thailand, 376 gms for Mexico and 518 gms for USA (Source: Colgate, Equitymaster Research)...
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To put things in perspective, the per capita consumption of toothpaste in India is only 82 gms, as compared to 262 gms for Thailand, 376 gms for Mexico and 518 gms for USA (Source: Colgate, Equitymaster Research). In India, urban per capita consumption is 153 gms whereas rural consumption is a mere 38 gms...
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