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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1279 |
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Tranditionally bottlers fight for retail shelf space to ensure visbility and accessibility for their products whereas the proliferation of products and packaging types creates intense shelf space pressures.
Competitive nature of the CSD industry
Until the early 1950s Coca-Cola was the indusputed number one in the CSD business acting as a monopolist...
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Today the CSD industry is composed of 3 big players i.e. Coca-Cola, Pepsi-Cola and Schweppes and some low-price store brands. As a consequence one sees a consolidated industry dominated by a few multi-national corporations each of which struggling to differentiate its products from the competition. Strategically speaking those firms are so called analysers which operate at least in 2 different product market areas one stable and one variable e...
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