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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1294 |
Essay's paper body
Management does not change course in the face of antitrust violations, health scares, increased competition, lagging consumer demand and economic uncertainty in emerging markets. Coke maintains its prospector strategy, aggressively expanding into risky foreign markets despite signs of economic instability...
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Coke maintains its prospector strategy, aggressively expanding into risky foreign markets despite signs of economic instability. It also continues to pursue a broad differentiation strategy, maintaining global standardization and pushing the flagship cola product at a time when consumer demand is shifting to non-carbonated beverages and regional flavors...
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General points of the essay
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