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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2052 |
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Then the new product such as energy drink, sport drink and fruit drink had been lunch. The strategy is to satisfy customers requirement than those offered by the competitor.
Coke also try to achieve organization objective in marketing orientation by maintaining higher market share and optimizing stakeholder share price for higher profit in stock exchange...
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All this can be done by Coke Company when top management integrated the organization activities through bottlers whose their major distributor channel to use the same advertising, production concept, increasing sales volume and good relationship all around the world. The coca cola co and its network of bottlers comprise the most sophisticated and pervasive production and distribution systems in the world...
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