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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1352 |
Essay's paper body
There have even been recent movements of banning CSDs from schools.
Porter’s 5 forces framework (see Appendix) is used to methodologically understand the variables influencing competition and profitability in the CSD industry. The first of the forces is the competition from substitutes. Along with having substitutes within the CSD market, such as Dr...
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Along with having substitutes within the CSD market, such as Dr. Pepper and RC Cola, the CSD is also competing with a variety of other products; such as beer, milk, water, juices, coffee, tea, and sport drinks. This makes it incredibly difficult to compete and align a strategy as there are many substitutes for CSDs that exist...
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