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Business
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| Number of pages / Number of words: |
13 / 3637 |
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Festinger at Stanford University which asks the question, "Would I lie for a dollar?" (Festinger and Carlsmith, 1959). This website looks at the cause and effect of dissonance - the paradigms used to analyze the theory, and revisions to Dr. Festinger's original theory. Next, persuasion through dissonance places the theory of cognitive dissonance in the world of advertising (with advertising samples posted as examples)...
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This website looks at the cause and effect of dissonance - the paradigms used to analyze the theory, and revisions to Dr. Festinger's original theory. Next, persuasion through dissonance places the theory of cognitive dissonance in the world of advertising (with advertising samples posted as examples)...
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General points of the essay
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James, E. M. (1998). Surviving the social and emotional impact of homicidal loss through local community intervention. Unpublished master thesis; Lincoln University, Lincoln University, Pennsylvania
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