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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2092 |
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This accumulative information can be considered a reporting study used "to provide an account or summation of some data" (Cooper & Schindler, 2003, p. 28).
When attempting to enter a new market, Coffee Time uses a two step marketing research concept; secondary research and primary research. In order for Coffee Time to reach its research objectives of deciding what city or cities in India to enter; what target segment to use; and estimating revenue per store, additional studies were required...
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In order for Coffee Time to reach its research objectives of deciding what city or cities in India to enter; what target segment to use; and estimating revenue per store, additional studies were required.
By using secondary research provided by Total Access, Coffee Time was able to review the perceptual map of 12 Indian cities that have been classified by extent of prosperity and cultural outlook as well as the population of consumers...
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