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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 834 |
Essay's paper body
Since they are organic food shoppers who think that fast food and seriously price aware, Coffee Mate would not be a good choice for them. Being conservative may also cause them to drink their coffees the traditional way, by using regular milk. I think Coffee Mate should not concentrate on this group a lot since they do not have the potential to be Coffee Mate customers...
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Coffee Mate and I would definitely concentrate on this group to maximize my profit out of their purchases. Developing new products for them, like dietary products will definitely attract them. This group along with Affluents, will be my primary targets in marketing Coffee Mate.
Cost constrained, young families: Like mentioned above, cost constrained groups are no potential for Coffee Mate products since they even dont use cream and creamers...
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General points of the essay
Coffee Mate
LITERATURE REVEIW ABOUT ETHICS AND ORGANIC FOOD
MARKETING AND STRATEGY - Organic food
Organic Food Trends
Organic food market in Hong Kong - environmental scan
organic coffee shop
My Perfect Mate
Matching You with Your Mate
Mate selection process in Pakistan and Palestine
The Running Mate
What constitutes good customer service and makes a company in the fast food industry indispensable?
Gender Differences on Mate Preferences
organic food
Fast Food vs. Home-made Food
fast food
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