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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
11 / 3003 |
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? Coke's subsidiaries produce over 160 different brands of soft drinks for other companies. ? Coke's Minute Maid Corp. is the world's leading marketer of premium fruit juices and juice drinks. ? Coke invests greatly in advertising. Their slogans include Coke is it and It's the real thing. Problem The problem is to develop a three-year strategic plan for Gillette Co...
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Problem The problem is to develop a three-year strategic plan for Gillette Co.
SWOT
Strengths: By far one of Coca-Cola's largest strengths is their strong advertising campaign. In 1998, Coke had the most recognized trademark in the world (Ivester). The catchy slogans that they roll out every few years consistently become a household commonality...
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