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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 659 |
Essay's paper body
Coca-Cola has expressed itself to be different from the rest.
5. Advertising Appeal and Creative Execution style
The advertising appeal and creative execution style is the method in which the attention of consumers is attracted and how this particular method is turned into an advertisement and expressed to the consumer (Belch & Belch 2004, p266)...
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An emotional advertising appeal has been used in this campaign. While the ‘slice of life’ execution is used in the advertisement to appeal to consumers by showing them how colourful life can be. The vibrant nature of the advertisement aims to inspire the youth to follow their dreams and live life the way they want to...
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General points of the essay
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