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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 764 |
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The soft drink industry is very strong, but consumers are not necessarily married to it. Possible substitutes that continuously put pressure on both Pepsi and Coke include tea, coffee, juices, milk, and hot chocolate ("Cola Wars", 1991).
Even though Coca-Cola and Pepsi control nearly 40% of the entire beverage market, the changing health-consciousness of the market could have a serious affect...
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Of course, both Coke and Pepsi have already diversified into these markets, allowing them to have further significant market shares and offset any losses incurred due to fluctuations in the market ("Cola Wars", 1991).
Consumer buying power also represents a key threat in the industry. The rivalry between Pepsi and Coke has produce a very slow moving industry in which management must continuously respond to the changing attitudes and demands of their consumers or face losing market share to the competition...
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General points of the essay
Coca Cola And Pepsi
Coca-Cola Versus Pepsi
Coca-Cola Wars
Coca-Cola vs Pepsi
Coca-cola vs. Pepsi
Cola Wars Continue: Coke And Pepsi In The Twenty- First Century
Cola Wars Continue: Coke and Pepsi in 2006
Cola Wars Continued – Coke vs. Pepsi in 2006
Killer Coke: the campaign against Coca-Cola
New Coke; Coca-Cola’S Big Mistake
Soft Drink Industry
Strategic Analysis Of Pepsi And Coca Cola
Swot - Pepsi And Coca Cola
Coca-Cola or Pepsi: The True King of Pop
Value Chain of Coca Cola and Pepsi
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