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| Topic: |
Business
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| Number of pages / Number of words: |
17 / 4646 |
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The BCG growth-share matrix is also a portfolio planning model that is based on the observation of a company’s business unit and classify them into four categories. They are Stars, Question Marks, Cash Cows and Dogs(4).
Stars represent a product or business unit of an organization is having a high growth and high market share situation...
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They are Stars, Question Marks, Cash Cows and Dogs(4).
Stars represent a product or business unit of an organization is having a high growth and high market share situation. It is one of market leaders and is required heavier investment in order to maintain the market share. It also leads to huge amount of cash
Note
1) Strategic Analysis and Choice, 2007, Master of Business Administration, University of Leicester, Section 2...
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