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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2478 |
Essay's paper body
Classic Airlines has faced a number of challenges between the terrorist attacks, rising fuel prices and higher labor costs to increased security measures and declining membership in the Classic Rewards program.
The company has tried discounting fares in order to remain competitive and recruit new customers, but these attempts have been to no avail...
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In addition there has been a severe decline in customer satisfaction as evidenced by Kevin Boyle's conversation with existing customers and the recently released Customer Loyalty report. Customers are unhappy with a number of items including the service they receive when calling the help desk and the rewards they receive as part of the Classic Rewards program...
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