Buy custom Citibank: Launching the Credit Card
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1479 |
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Another reason, I believe, the project is a winner is the fact that Citibank already has established itself as a prestigious, consumer-oriented international bank and as the undisputed leader in most marketplaces. Therefore, the new initiative is another way to capitalize on its brand name by offering again the best financial product, a Gold Citibank Card to its most influential customers and successful professionals...
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The bank's 11 years in the market, to a great degree minimizes a major backdrop associated with emerging economies, the lack of reliable credit information in the consumer sector. In some countries, there are no established credit-reporting systems, while in others the information provided by the credit-reporting agencies is unreliable...
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