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Topic: |
Business
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Number of pages / Number of words: |
3 / 751 |
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I suggest that we lower the Premier and Silver discount levels to 25% and 32% respectively, while increasing the discount level of the Gold status to 45%. This change in discounting structure will increase the incentive for our VARs to become fully trained and knowledgeable of our products.
RISK MITIGATION PLAN
Elimination of Direct Channel: By eliminating a channel completely Cisco runs the risk of also eliminating a portion of Cisco's current customers...
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To prevent this from happening we will help them transition to other channels of distribution. This will be in coordination with our current VARs. The website will be restructured to direct online customers to our VARs or other avenues of purchasing.
Telecommunications Channel Control: Forcing the Telecommunication providers to adhere to our discount program we run the risk of them switching manufacturing suppliers, such as NETGEAR, or deciding to buy our product at full-price and continuing to bundle their services...
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