Buy custom Cima Mountaineering, Inc.
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| Topic: |
Business
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| Number of pages / Number of words: |
21 / 5667 |
Essay's paper body
Anthony wants to maintain the high levels of quality currently present within the entire Cima product line. He is concerned about brand image, and also wishes continue utilizing their existing product distribution network and retail sales outlets. He is willing to consider expanding distribution through catalog retail, but it must be accomplished in a way that will not compromise the company’s brand identity...
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He is willing to consider expanding distribution through catalog retail, but it must be accomplished in a way that will not compromise the company’s brand identity.
Option 2: Margaret’s Proposal
In contrast, Margaret offers a more aggressive proposal, which is focused around the introduction of a third product line, known as the “Weekenderâ€...
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