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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 628 |
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This segment has long been overlooked by the footwear industry, and preliminary marketing research indicates that the numbers of potential hikers within this group is reasonably large and growing. That research suggests that demand for this boot is expected to be linearly trended over the next five years...
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As you might expect, sales are assumed to be dependent on the price that is charged for the proposed boot.
If a premium, prestige retail price of $250 is charged, then your market research projects annual demand to go from a low of 2,500 units in 1997-98 to a high of 5,000 units in 2001-02. If however you elect to offer the boot at the relative discount retail price of $180, then unit demand is expected to go from 50,000 to 150,000 units over the same time period...
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