Buy custom Choice Hotels International, 1995
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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2061 |
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Furthermore, according to the case fact, the current customer identity was homogenous for all brand segments (portion of business travelers, gender, and level household income). The customer segment had not been clearly identified and there was also no clear strategy tailored to maintain and attract more of customers in this existing customer group...
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Furthermore, according to the case fact, the current customer identity was homogenous for all brand segments (portion of business travelers, gender, and level household income). The customer segment had not been clearly identified and there was also no clear strategy tailored to maintain and attract more of customers in this existing customer group...
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General points of the essay
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