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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 409 |
Essay's paper body
Mendirikan Distributor di setiap kota besar yang merupakan target pasar dari pre mium coklat (urban population)
4. Diversifikasi produk ; Coklat batangan, Coklat wafers , Coklat untuk masak
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Fact about premium Chocolates / situational analyze
- A Singapore based company has considerable experience in manufacturing & marketing Chocolate in tropical countries and also has plants in Malaysia & Singapore.
- Turnover in 1993 US$ 20 million
- Produce 4000 tons of chocolates per year
- 25% market share in Malaysia
- Government regulation was not support exporting chocolate plants from Malyasia & Singapore instead the company decided to set up a production plant in Medan as a 50:50 joint venture with Indonesian partner
- labor cost percentage of ex-factory price in Singapore = 8% in Malaysia =5% (high labor cost)
- Indonesia provide sources of material which is main ingredients of chocolate
- The projection Labor cost percentage of ex-factory price in Indonesia = 1,8 % (lower than Singapore & Malaysia)
- Urban population, the target of prime for marketing Premium’s product = 31 %
- Consumption of chocolate confectionery product in Indonesia = 50gm per year in Malaysia =320 gm per year
- There are four major Chocolate companies in Indonesia (competitor)
Problem
- There are many competitor in the field and they have market target ( maksudku punya konsumsi pasar sendiri)
- Consumption chocolate confectionery product lower than Malaysia only 50 gm per year
- Join venture with Indonesian partner it’s means the profit must divided in two
Core Problem
- Marketing plan in Indonesia to be a success product
1...
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General points of the essay
Is It A Chocolate Sale...Or A Chocolate War..??
ANALISIS FAKTOR-FAKTOR yang MEMPENGARUHI IMPULSE PURCHASING pada TOKO KOSMETIK X
Chocolate,Pte
Kota Fibres
Personal Writing: An-yang
Urban Art
The Chocolate War
urban gov
Yin & Yang
Yin-Yang
Yin-Yang: A Taoist Symbol
Ying yang
Program Planning for Target Population
Population and Population Growth
Yang
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