Buy custom Chipotle Mexican Grill
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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3699 |
Essay's paper body
The same method can be used to target segments who watch television at certain times or certain channels. Chipotle uses a “soft†voice in marketing to customers therefore using celebrity endorsements would move away from their culture of subtle advertising.
Price – Because Chipotle uses ingredients that are high cost it will be inevitable that their prices will be higher than the average restaurant that sells less healthy food...
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Given where they have positioned themselves in terms of price if CMG lowered their price they would run the risk of having operating costs that are higher than revenues. Customers’ perception of Chipotle food is that it is of higher quality therefore they are prepared to pay more. Another major risk would be that customers would perceive the quality of their products to have also gone down with the price...
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